Gerlyn Yambao.
Social Media Strategist
Gerlyn is a social media strategist at Caliber, where she plays a key role in developing and executing creative social media plans to meet business goals for clients across the financial services and fintech space.
Prior to joining Caliber, Gerlyn managed social media accounts for Credit One Bank and The Venetian Las Vegas Resort. She collaborated closely with public relations, content, sponsorship and partnership teams to create holistic omnichannel approaches for all brand and social media efforts. Gerlyn has developed company-wide social media campaigns and spearheaded influencer programs to increase user engagement and brand awareness.
Gerlyn has a bachelor’s degree in fashion marketing from the Art Institute of Seattle.